Essays about: "Social Media or Social Networking Media"

Showing result 16 - 20 of 55 essays containing the words Social Media or Social Networking Media.

1. 16. Social media adoption and usage : A study within the industrial sector in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Madelene Sundlin; Mathilda Svensson; [2018]
   Keywords : Social media; social media adoption; business to business; industrial industry; social media usage;

   Abstract : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). READ MORE

3. 17. The use of Social Media in Marketing Management : A Multiple Case Study of B2B Companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Liao Qin; Zong Shengyi; Ran XiYuan; [2018]
   Keywords : The use of Social Media in Marketing Management: -A Multiple Case Study of B2B Companies;

   Abstract : Importance of the Study: Over the last decade or so the B2C organizations are making full usage of the social media platform as a tool of their marketing mix. However, the adoption of social media in the marketing activities of the B2B sector has not quite registered the growth which the B2C organizations have. READ MORE

4. 18. Gatekeepers and Godfathers : An intersectional analysis of the impact of personal social networks on snowboarding progression

   University essay from Linköpings universitet/Tema Genus

   Author : Martha Burwell; [2018]
   Keywords : Snowboarding; intersectionality; feminism; social networks; action sports; extreme sports; Castells; networking theory;

   Abstract : The purpose of this study was to discover what impact, if any, personal social networks have on an individual’s snowboarding skill progression, and whether any differences emerge based on gender, class, race, or age. Interviews with 10 demographically diverse snowboarders in Washington State, USA, were conducted and analyzed. READ MORE

5. 19. Efficient fuzzy type-ahead search on big data using a ranked trie data structure

   University essay from Umeå universitet/Institutionen för fysik

   Author : John Bergman; [2018]
   Keywords : Approximate string matching; Fuzzy search; Type-ahead search; String similarity;

   Abstract : The efficiency of modern search engines depends on how well they present typo-corrected results to a user while typing. So-called fuzzy type-ahead search combines fuzzy string matching and search-as-you-type functionality, and creates a powerful tool for exploring indexed data. READ MORE

6. 20. #Instaenvy The Role of Social Comparison Orientation in the Relationship Between Exposure to Instagram and the Emotion of Envy

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Noemi Elia Barac; Ikumi Maekawa; [2017-09-15]
   Keywords : Instagram; Social Comparison Orientation; SCO; Envy; Social Media; Social Networking; SNS; Idealised Self-Presentation;

   Abstract : Instagram is one of the fastest growing yet least researched social media platforms of today. The image-oriented nature of Instagram allows its users to literally construct and convey an image of themselves and their lifestyles. READ MORE