Essays about: "Social Media or Social Networking Media"

Showing result 11 - 15 of 55 essays containing the words Social Media or Social Networking Media.

1. 11. The Effect of a Photographed Face on Attitude Polarisation and Self-Awareness

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Viktor Bäckström; [2019]
   Keywords : Attitude polarisation; public and private self-awareness; computer-mediated communication; social networking sites; face-to-face contact.; Social Sciences;

   Abstract : Attitude polarisation is a frequently discussed topic in relation to social media. As previous research has found indication that the absence of face-to-face contact increases attitude polarisation tendencies – through changing peoples’ private and public self-awareness. READ MORE

3. 12. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
   Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

   Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

4. 13. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Andrada Miia; Kaili Dong; [2019]
   Keywords : Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

   Abstract : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. READ MORE

5. 14. Perceptions and Motivations of User Engagement for Social Media Marketing : A Quantitative Study of Facebook and Instagram Users

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sudarsana Reddy Vanga; Yan Yang; [2019]
   Keywords : Digital marketing; Social media marketing; Social networking marketing; Technology acceptance model; Customer engagement; Customer engagement behavior; Uses and gratifications theory;

   Abstract : Social media marketing has gained tremendous attention in recent years and has become a powerful tool for companies, entrepreneurs and marketers to approach their target customers and cultivate longtime customer relationship with increased engagement. Despite the increasing investment on social media marketing and the increasingly important roles users play today, few of previous studies, however, were focused on the user behavior or the key factors that influence user engagement with brands on social media. READ MORE

6. 15. ‘Cute Politics’ : a case study of 2018 Taipei mayoral candidates Ko Wen-je and Ting Shouchung’s self-presentation on Instagram

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Teng-Jhong Yeh; [2019]
   Keywords : Instagram; Goffman; dramaturgy theory; Sajiao; politician celebritisation; Taiwan; Ko Wen-je; Ting Shou-chung; self-presentation; hashtag; interactivity; Internet influencer; Taiwan-China relations; visual communication; impression management; Social Sciences;

   Abstract : The aim of this thesis is to study the self-images built on the social media Instagram by the re-elected Mayor Ko Wen-je and the second place Ting Shou-chung in 2018 Taipei mayoral election. Through conducting a qualitative content analysis as the research method and applying Goffman’s dramaturgy theory as the theoretical framework to analyse every Ko and Ting’s Instagram posting in the duration of the 6 months before the 2018 Taipei mayoral election, this thesis probes into Ko and Ting’s performance on the front-stage Instagram. READ MORE