Essays about: "Spendings"

Showing result 11 - 13 of 13 essays containing the word Spendings.

  1. 11. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

    University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

    Author : Anton Olivensjö; Gustav Sundberg; [2015]
    Keywords : Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

    Abstract : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. READ MORE

  3. 12. Greece: an attractive destination : Striving towards development or failure?

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Kiriaki Kicki Grigoriadou; [2014]
    Keywords : Greece; destination; unsafe unsecure; travelers; re-attract; push; pull; stagnation; crisis; image; marketing; promotion; money; crisis management;

    Abstract : Greece is a well-known and recommended summer destination since the 1800’s. Greece have has its ups and downs however, travelers have always visited the country. When the economic crisis hit the country a reduction in the numbers of travelers and how those travelers spent their money differently became visable. READ MORE

  4. 13. Country living in a Horse society : A study to identify a suitable target group willing to invest in an equestrian lifestyle

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sophie Carlen; Ina Inborr; [2014]
    Keywords : Marketing mix; Needs; Demands; Equestrian; Target group; Lifestyle;

    Abstract : Background & Problem: Equestrian is the second largest youth sport in Sweden. Many young people struggle to maintain their avocation growing older. The common issue is the fact that it is one of the most expensive sports to perform, which implies large investments and spendings that is difficult to manage as a young adult. READ MORE