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Found 2 essays matching the above criteria.

1. 1. In Search of an Integrating Product Model : Integrating Consumer Behaviour and Customer Value

   University essay from Ekonomiska institutionen

   Author : Andreas Bergius; Jenny Kragell; [2001]
   Keywords : Business and economics; Staffan Hård af Segerstad; Marketing; Product; Value; Consumer Behaviour; Ekonomi;

   Abstract : Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a thick jungle of information regarding what a product can be said to be. Closely linked to the concept of the product are also the terms buying behaviour and value. READ MORE

3. 2. Creating Partnerships: A Study of Swedish : South African Small Business Collaborations

   University essay from Ekonomiska institutionen

   Author : Henrik Olténg; Janna Öhd; [2000]
   Keywords : Business and economics; Staffan Hård af Segerstad; SME; business collaboration; partnership; co-operation; alliance; South Africa.; Ekonomi;

   Abstract : Background: The Background of this thesis dates back to November of 1999 when Sweden arranged its largest manifestation ever in a developing country, namely South Africa. The origin of this study lies within the frame of Trade&Industry, more specifically a seminar on small business partnership. READ MORE