Essays about: "Stereotype lift theory"

Found 2 essays containing the words Stereotype lift theory.

1. 1. “You play like a girl” : An investigation of the gender-typing of Esports as well as the effect of gender stereotypes on player performances

   University essay from Gymnastik- och idrottshögskolan, GIH/Institutionen för rörelse, kultur och samhälle

   Author : Kevin Shaw; [2021]
   Keywords : Esports; Gaming; Gender studies; Gendered sports; Gender appropriate sports; Gender stereotypes; Gender-typing; Gender inequality; Stereotype threat theory; Stereotype boost theory; Stereotype lift theory; Stereotype susceptibility; Stereotype endorsement; Stereotype awareness; Social role theory; Masculine sports; Feminine sports; Neutral sports; Sports performance; Counter-Strike; Psychology; Sports studies;

   Abstract : Purpose and research questions: The purpose of this study has been to critically examine Esports through a gender perspective. The study therefore investigated the gender-typing of Esports and if these stereotypes affect players’ performance. READ MORE

3. 2. More Skilled and Aware: How Non-Stereotyped Occupational Gender Portrayals Impact Cognitive Performance and Judgements of Competence

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gisela Gardelius; Hanna Kopelman; [2021]
   Keywords : Advertising; Femvertising; Gender Stereotypes; Dunning-Kruger Effect; Performance Estimates;

   Abstract : This research investigated whether non-stereotyped occupational gender portrayals in advertising can impact men and womens' cognitive performance and ability to form accurate judgements of competence. T-test revealed that this may well be the case, although the effects varied between genders. READ MORE