Essays about: "Swedish Ethical Consumer behaviour"
Showing result 1 - 5 of 6 essays containing the words Swedish Ethical Consumer behaviour.
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1. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. READ MORE
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2. Looking Good and Feeling Green : Exploring drivers and barriers to sustainability initiatives in Swedish fashion SMEs
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : With growing concern around the fashion industry’s socio-environmental impact, the industry has come under intense scrutiny by researchers as well as stakeholders. Research on the industry’s negative impact has focused largely on large, international enterprises, failing to recognize the role of small and medium enterprises. READ MORE
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3. Circular business model – Access based car service : A Quantitative Study from customers´ perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This study develops the knowledge and understanding of Circular Business Model (CBM) from the consumers´ perspective in Sweden. It is of great importance, for the Swedish companies that are planning to establish collaborative consumption or move towards other CBMs, to understand how and what are the consumers´ attitudes, behaviour, and the level of purchase intention towards circular business models. READ MORE
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4. FACTORS DETERMINING THE INTENTION TO OBTAIN MUSIC LEGALLY : A quantitative research approaching the contemporary behaviour of consumers toward the legal acquisition of music in Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This paper contributes to the emerging discussion about the modified behavioural intention of consumers abstaining from pirating and acquiring music through legal means (again) and aims at accurately depicting the key factors influencing the intention of Swedish consumers to acquire music legally. METHODOLOGY This quantitative study followed a deductive approach whereby hypotheses have been deduced from and formulated based on previous studies and present theories. READ MORE
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5. Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee
University essay from Sektionen för hälsa och samhälleAbstract : Fairtrade is one way to reach sustainable development in emerging countries, for example South America and Africa. Lately, Fairtrade has become highlighted and popular. This has led to studies on consumers’ view on Fairtrade, for instance in Belgium and America. Among the previous studies, the ethical consumer has been identified. READ MORE