Essays about: "Kristin Einarsson"

Found 2 essays containing the words Kristin Einarsson.

1. 1. The digital market for private importation of wine - The borderline between retail sales and private importation

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Kristin Einarsson; [2021]
   Keywords : The four freedoms Monopoly Private importation of wine The EU internal market Systembolaget Digital market; Law and Political Science;

   Abstract : This thesis aims to analyse the borderline between private importation and retail sales of alcohol on the EU internal market. This thesis shows that according to the case-law of the Court of Justice of the European Union, the definition of private import is a complex assessment that depends on several factors. READ MORE

3. 2. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Per Einarsson; Kristin Ahlberg; [2008]
   Keywords : Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

   Abstract : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. READ MORE