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Found 3 essays matching the above criteria.

  1. 1. Service Innovation and Business Models : A Case Study of A Small Swedish ICT Company

    University essay from KTH/Industriell Management

    Author : Alexander Wendel; [2013]
    Keywords : Big Data; Business Midel; Digital Business Models; Digital Economy; ICT Industry; Service Innovation; Big Data; Affärsmodell; Digitala affärsmodeller; Digital Ekonomi; ICT-industri; Serviceinnovation;

    Abstract : Innovation has become of increased importance to a company’ competitive advantage during the past years. Over the years, the importance of services has increased. Information and Tele- Communication Technologies (ICT) have become a supportive role in almost any type of industry. The ICT market is continuously changing at a very high pace. READ MORE

  3. 2. CONSUMERS’ BEHAVIOR TOWARDS TELEMARKETING: : A CASE STUDY OF DEVELOPED AND DEVELOPING COUNTRIES

    University essay from Företagsekonomi

    Author : Adela Macrinici; Mian Muhammad Bilal; [2011]
    Keywords : Marketing; Direct Marketing; Tele-Marketing; Consumer Behavior; Tele-sales; Developing countries; Customer attitude behavior; Call center; Outbound calls; Proactive telemarketing; Sales promotion; Survey; Telemarketing center; Telemarketing sales; Telephone marketers; Cold calls.;

    Abstract : Marketing, Direct Marketing, Tele-Marketing, Consumer Behavior, Tele-sales, Developing countries, Customer attitude/behavior, Call center, Outbound calls, Proactive telemarketing, Sales promotion ,Survey, Telemarketing center , Telemarketing sales , Telephone marketers , Cold calls. ... READ MORE

  4. 3. Fair Trade branding as a purchase criterion

    University essay from Internationella Handelshögskolan

    Author : Therese Filipsson; Rebecca Kviberg; [2007]
    Keywords : Industrial purchasing; decision-making; business ethics; Fair Trade; ingredient branding; company image;

    Abstract : Background: In the 1970’s, the first concerns regarding manufacturing pollu-tion headed off in Sweden and an enormous demand was cre-ated. The result came to be an enhanced consumption of ingredi-ent branded products such as KRAV, Bra Miljöval and The Swan to mention a few. READ MORE