Essays about: "Rebecca Kviberg"

Found 1 essay containing the words Rebecca Kviberg.

  1. 1. Fair Trade branding as a purchase criterion

    University essay from Internationella Handelshögskolan

    Author : Therese Filipsson; Rebecca Kviberg; [2007]
    Keywords : Industrial purchasing; decision-making; business ethics; Fair Trade; ingredient branding; company image;

    Abstract : Background: In the 1970’s, the first concerns regarding manufacturing pollu-tion headed off in Sweden and an enormous demand was cre-ated. The result came to be an enhanced consumption of ingredi-ent branded products such as KRAV, Bra Miljöval and The Swan to mention a few. READ MORE