Essays about: "TV advertisements"

Showing result 1 - 5 of 26 essays containing the words TV advertisements.

  1. 1. Predicting television advertisement reach with machine learning models

    University essay from Linköpings universitet/Databas och informationsteknik

    Author : Joar Måhlén; Alexander Olsson; [2022]
    Keywords : Reach; Machine learning; Television advertisement;

    Abstract : Despite the entry of many media services, television remains the most used media service and accounts for the largest advertising spending globally. One of the main metrics for measuring the successfulness of a television advertising campaign is reach, the percentage of the intended target audience that has seen the television advertisement. READ MORE

  3. 2. Automating Feature-Extraction for Camera Calibration Through Machine Learning and Computer Vision

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Elias Åkeborg; [2021]
    Keywords : Machine learning; Computer vision; Feature-extraction; Classification; Camera Calibration; DeepLab; U-Net; Ridge Detection; Sub-pixel optimization; Artificial Intelligence; Technology and Engineering;

    Abstract : Machine learning as a field has expanded in an explosive manner, with more companies interested in using the technology. One of these companies, Spiideo, uses Machine learning to automatically stream and record sports, highlighting key events - all automatically without a cameraman. READ MORE

  4. 3. Surviving as an artist in the era of social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Samu Vilppula; Juuso Ketola; [2021]
    Keywords : ;

    Abstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE

  5. 4. Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Filip Grendler; Nicolas Wallenskog; [2020]
    Keywords : Online Advertising; Human-Computer Interaction; Visualization;

    Abstract : Background. Since e-commerce has grown rapidly the focus and attention towards online advertisement are critical. Twitch.tv, one of the big streaming websites had in April 2020 an average of 2. READ MORE

  6. 5. Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Narendran Mappat; [2020]
    Keywords : ;

    Abstract : Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. READ MORE