Essays about: "Task-Techonology Fit Model"

Found 1 essay containing the words Task-Techonology Fit Model.

  1. 1. The Effectiveness of TikTok in Building small Businesses: A quantitative study of a Media Sharing Network based on the Task-Technology fit model

    University essay from Jönköping University/Tekniska Högskolan

    Author : Daniela Soto Betancourt; Tonja von Oehsen; [2021]
    Keywords : Media Sharing Network; TikTok; Brand Awareness; Website Traffic; Small Business; Task-Techonology Fit Model; Effectiveness;

    Abstract : The main purpose of this paper’s research aims to evaluate the effectiveness of a Media Sharing Network (MSN) in building small businesses. The effectiveness is measured by means of raising the website traffic numbers. READ MORE