Essays about: "Terese Eriksson"

Found 1 essay containing the words Terese Eriksson.

  1. 1. More than what meets the eye : an exploratory study of what image attributes influence consumer behaviour on Instagram

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Terese Eriksson; Pauline Frohm; [2018]
    Keywords : Image attributes; consumer behaviour; Instagram; apparel brands; visual content;

    Abstract : In an era where Instagram is the new dominating social media platform to reach and communicate with consumers, the demands on companies to differentiate their social media content have increased. Executives seem to avoid social media due to absence of how to manage and learn from it. READ MORE