Essays about: "Pauline Frohm"

Found 2 essays containing the words Pauline Frohm.

  1. 1. The trend forecasting paradox? : An exploratory study of the compatibility of trend forecasting and sustainability

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Pauline Frohm; Kara Xenia Tucholke; [2020]
    Keywords : Fashion trend forecasting; environmental sustainability; long-term short-term forecasting; trend forecasting paradox;

    Abstract : Trend forecasting is perceived to be an essential service for fashion companies to use in order to stay competitive in the fast-paced fashion industry. Yet, in times of climate change, appointing new trends each season is a questioned practice. READ MORE

  3. 2. More than what meets the eye : an exploratory study of what image attributes influence consumer behaviour on Instagram

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Terese Eriksson; Pauline Frohm; [2018]
    Keywords : Image attributes; consumer behaviour; Instagram; apparel brands; visual content;

    Abstract : In an era where Instagram is the new dominating social media platform to reach and communicate with consumers, the demands on companies to differentiate their social media content have increased. Executives seem to avoid social media due to absence of how to manage and learn from it. READ MORE