Essays about: "Thailand tourism"
Showing result 21 - 25 of 29 essays containing the words Thailand tourism.
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21. Roles of the overseas national tourism office : case study of Tourism Authority of Thailand in Stockholm
University essay from Institutionen för samhällsvetenskapAbstract : National tourism marketing is a competitive business; many countries try to attract foreign tourists to benefit the nations’ economy. Functions of national tourism marketing are the combination of business, politics, and psychology. READ MORE
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22. Forces of change : A theoretical analysis of syncretism between Theravada Buddhism and animistic indigenous beliefs in Thailand
University essay from Avdelningen för kultur-, religions- och utbildningsvetenskapAbstract : Urak Lawoi is the name of one of the sea nomadic tribes which lives along the shores of Myanmar, Thailand and Malaysia. They are spread on many of the islands in the Andaman Sea archipelago and Ko Lanta is the main settlement. READ MORE
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23. Thailand’s Nation Branding : A study of Thai nation-brand equity and capabilities
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Problem: Which of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction that should be develop a main focus in developing a stronger Nation Brand for the country comparing to other four countries in South East Asia including Singapore, Malaysia, Indonesia, and the Philippines? Purpose: The purpose of this paper are 1) to study and analyze the current status of Thailand’s nation brand equity and 2) to examine the feasibility in each of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction by comparing to other four countries in ASEAN including Singapore, Malaysia, the Philippines, and Indonesia in order to generate recommendations for the country in developing a stronger nation branding strategy in the future. Method: In order to achieve our purpose, firstly, we chose ‘Asset-based Nation brand equity’ model to collect the information and perform analysis on the contribution of both nation internal and external assets towards nation brand equity. READ MORE
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24. DRAWING BOUNDARY AND REALIGNING IDENTITY : The Karen in Northern Thailand in the Context of Tourism
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : With the purpose to scrutinise ethnic identity as it negotiates through times of change, this thesis focuses on how the identity of the Karen in northern Thailand has been defined in the context tourism. The meeting of the Karen with foreign tourists and Thai tour guides is studied through the notion that inter-ethnic relations are necessary for ethnic identity to exist. READ MORE
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25. Medical Tourism and its Entrepreneurial Opportunities - a conceptual framework for entry into the industry
University essay from Göteborgs universitet/Graduate Business SchoolAbstract : 9am: Kneecap replacement, 2pm onwards: Recovery on Phuket Island, Thailand. Surgery and leisure, a dream? Not any more. Medical tourism is where “tourists” primarily seek medical treatment abroad and afterwards the more conventional form or tourism experience related to leisure and relaxation in tourist places. READ MORE
