Essays about: "Theory of reasoned action"

Showing result 21 - 25 of 29 essays containing the words Theory of reasoned action.

  1. 21. Internet Banking Adoption in Sweden : An exploratory case study of Internet banking adoption among senior citizens

    University essay from Umeå universitet/Företagsekonomi

    Author : Sheng Kuang Hou; George Gergi; [2015]
    Keywords : Internet Banking; Technology; Banking Industry; Elders Adoption; SSTs; Technological Acceptance Model TAM ; Theory of Planned Behavior TPB ; Seniors; Sweden; Umeå;

    Abstract : The development of technology over the recent years has led to tremendous changes in the finance and banking industry. One of the self-service technologies (SSTs) that has triggered a revolutionary impact is Internet banking. READ MORE

  3. 22. Theory of Reasoned Action and the role of external factors in organic food purchase

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emma Myresten; Mikaela Setterhall; [2015]
    Keywords : Theory of reasoned action; Service-dominant S-D logic; Value co-creation; Service ecosystem; External factors; Consumer behavior; Purchasing intention; Organic food; Fast Moving Consumer Goods FMCG ;

    Abstract : This study examines a current phenomenon and behavioural shift amongst consumers’, namely the accelerating growth of organic food sales in Sweden. By combining the Theory of Reasoned Action (TRA), with the logic of value co-creation, an appropriate research tool has been developed stemmed from two related sub-studies. READ MORE

  4. 23. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

    University essay from Umeå universitet/Företagsekonomi

    Author : Madawa Abeywickrama; Jana Vasickova; [2014]
    Keywords : ;

    Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE

  5. 24. The Imapct of Attitude, Subjective Norm and Consumer Innovativeness on Cosmetic Buying Behavior

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jeanette Nikdavoodi; [2013]
    Keywords : consumer behavior; consumer innovativeness; cosmetics; purchase intention; theory of reasoned action TRA ; Business and Economics;

    Abstract : .... READ MORE

  6. 25. Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Noushan Memar; Syed Ayub Ahmed; [2012]
    Keywords : Green Consumer behavior; Green Consumer purchasing intentions; Green marketing; environmental consciousness; Green attitude; Green decision making; Theory of reasoned action;

    Abstract : Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. READ MORE