Essays about: "Theory of reasoned action"

Showing result 16 - 20 of 29 essays containing the words Theory of reasoned action.

  1. 16. TALKING THE TALK EQUALS WALKING THE WALK? : A Quantitative Study of the Attitude-Action Gap in the Sharing Economy

    University essay from Umeå universitet/Företagsekonomi

    Author : Anders Nordström; Rebecka Esseen; [2018]
    Keywords : Attitude-action gap; Value-action gap; sustainability; enjoyment; convenience; financial benefits; sharing economy; sharing platform; collaborative consumption; drivers for participating in sharing economy; shared economy;

    Abstract : Customer behavior has always been of interest for business researchers. However, it is just in recent years that there has been an increasing interest in the phenomenon of the sharing economy. It has been suggested that there is an ongoing shift in the traditional way of consuming. READ MORE

  3. 17. CHOOSING SCIENCE: The Role Of Social Values

    University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Author : ISHMAIL KAMARA; [2017-04-13]
    Keywords : Social values; Ethnography; Focus groups; Interactive; Natural science; Contexts; Perspectives; Motivation; Attitudes;

    Abstract : Abstract In this work, the researcher investigated whether social values have a role in students' decisions to study the natural sciences. The research employed ethnography which included interactive discussions on some Relevance Of Science Education(ROSE) slides and focus group interviews as data collecting instruments. READ MORE

  4. 18. Analysis of Consumer Behavior Towards Plant- Based Meat and Dairy Alternatives Market in Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tania Mousel; Xiaoou Tang; [2016]
    Keywords : plant-based replacements; vegetarian; vegan; food sustainability; Theory of Reasoned Action; Swedish consumer behavior; behavioral intention gap;

    Abstract : In recent years the subject of plant-based alternatives to conventional animal products has gained a lot of attention. Combining existing research with our own quantitative analysis, we are exploring what the driving factors and the barriers are, which influence Swedish consumers when it comes to consuming these specific products. READ MORE

  5. 19. Effects of source credibility and information quality on attitudes and purchase intentions of apparel products : A quantitative study of online shopping among consumers in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna Fanoberova; Hanna Kuczkowska; [2016]
    Keywords : consumer behaviour; source credibility; information quality; apparel products; online shopping behaviour; eWOM; bloggers; online retailers; stylists;

    Abstract : Nowadays rapid development of information and communication technologies induced changes in many spheres of society. Digital media gives an access to diverse information sources ensuring vast available information. However, it became more difficult to evaluate credibility of these sources and quality of information provided by them. READ MORE

  6. 20. Pinterest in Sweden : A Qualitative Study on Swedes’ Pinterest Usage

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Annika Kuhakoski; Lisa Seifert; [2015]
    Keywords : Pinterest; Sweden; social media; brands;

    Abstract : Problem: For businesses, in order to stay in contact with customers and to overall increase brand awareness, social media platforms have become more and more important. Pinterest is a relatively new platform in Europe, which has become extremely popular in the United States for being an inspirational micro blog. READ MORE