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Showing result 1 - 5 of 8 essays matching the above criteria.

1. 1. Employee Turnover in Warehouses : Exploring the Role of Internal Marketing Strategies in Consulting Firms

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Sina Kowssarie; Simon Mansour; [2023]
   Keywords : ;

   Abstract : This thesis investigates internal marketing strategies in consulting firms, focusing on employee retention and turnover in warehousing roles. Employing a qualitative, interpretivist approach within a phenomenological design, the research examined two primary questions: "What internal marketing initiatives encourage employee retention?" and "What factors drive employee turnover in warehousing positions?" The study utilized purposeful sampling, ensuring the trustworthiness of results through measures for credibility, transferability, dependability, and confirmability. READ MORE

3. 2. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Yidan (Nickia) Liang; [2023]
   Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

   Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

4. 3. Improving the knowledge management structures at a Swedish construction company : A case study investigating the new and expansive construction company Serneke

   University essay from KTH/Fastigheter och byggande

   Author : Oskar Boman; Victor Wenger; [2017]
   Keywords : ;

   Abstract : Knowledge management has been studied for decades. Previous case studies within the Swedish construction industry have uncovered common problems but also a reluctance for change. This master’s thesis will examine the structural problems, solutions and provide implementation suggestions at Serneke. READ MORE

5. 4. Influence of consumer behaviour on the circular economy application. The case study of a revival strategy for home textiles at IKEA.

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Giulia Mariani; [2016]
   Keywords : consumers’ disposal behaviour; home textiles; waste handling strategies; drivers and barriers for circular systems; environmental awareness.; Social Sciences;

   Abstract : Notwithstanding the increasing environmental awareness among consumers, researchers do not witness a substantial shift in consumption and disposal behaviour of textiles. Since research on disposal behaviour of home textile products is currently limited, it is relevant to explore consumers’ decision-making when handling no-longer-wanted home textiles. READ MORE

6. 5. The influence of motivation on employee's job satisfaction : a study of First Bank Nigeria PLC

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Chantale Meshi; Asiya Muazu Tukur; [2016]
   Keywords : Motivation; Rewards; Job satisfaction; Recognition; First bank Nigeria Plc;

   Abstract : Purpose: The purpose of this study is an attempt to find out the influence motivation has on employees’ job satisfaction based on our case which is First Bank Nigeria Plc. To be able to meet this objective, several motivation theories were discussed and intrinsic/extrinsic motivational factors as found in related literature were taken into consideration. READ MORE