Essays about: "Tobias Köhler"

Found 1 essay containing the words Tobias Köhler.

  1. 1. Corporate strategy in digital- and social media

    University essay from Ekonomihögskolan, ELNU

    Author : William Jarhult; Tobias Köhler; [2012]
    Keywords : Corporate strategy; digital strategy; social media strategy; marketing; business-tobusiness; business-to-consumer;

    Abstract : The purpose of this study was to investigate how companies have linked their corporatestrategy with their digital- and social media strategy. The authors believed that these strategieshad to be connected somehow and wanted to research it further.Qualitative research methodology was utilized in this study. READ MORE