Essays about: "Tom Vermeersch"
Found 1 essay containing the words Tom Vermeersch.
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1. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The co-branding strategies are gaining attention from research due to the special difficulties of implementing a collaborative strategy. Hence, this paper evaluates the effect of the co-branding strategy between a luxury brand and a high-street retailer on the luxury consumers’ brand equity of the luxury brand post-co-branding. READ MORE
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