Essays about: "Tourism destination image"
Showing result 1 - 5 of 52 essays containing the words Tourism destination image.
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1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image
University essay from Göteborgs universitet/Graduate SchoolAbstract : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. READ MORE
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2. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE
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3. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE
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4. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). READ MORE
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5. Why City Tourism? : Perceptions, attitudes and motivations for countryside people to visit city destinations as tourists
University essay from Södertörns högskola/TurismvetenskapAbstract : Perceptions and attitudes can have a major impact on the motivations for countryside people to visit city destinations as tourists. The findings from this study present the two major motivations; extraordinary experiences and travelling for specific events, along with several further aspects, which motivate people in the countryside to visit cities. READ MORE