Essays about: "Trustworthiness"

Showing result 11 - 15 of 281 essays containing the word Trustworthiness.

1. 11. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

3. 12. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sofia Zangrande; [2023]
   Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

   Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

4. 13. Perceived credibility of the organic and sponsored links in the search engine listings : Factors affecting the internet users' perception of the links

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Amelia Hilmersson; [2023]
   Keywords : Perceived credibility; source credibility; organic links; sponsored links; search engine marketing;

   Abstract : People choose to spend a large amount of their time on the internet these days, which has led to an increase in search engine marketing. It is a form of online marketing that displays the ads as organic and sponsored links and is considered less intrusive by internet users. READ MORE

5. 14. Unveiling the Values of ChatGPT : An Explorative Study on Human Values in AI Systems

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Caroline Lindahl; Helin Saeid; [2023]
   Keywords : ChatGPT; World Values Survey; large language model; human values; machine learning; AI; generative AI; AI alignment;

   Abstract : Recent technological breakthroughs in natural language processing and artificial intelligence (AI) and the subsequent release of OpenAIs generative AI system, ChatGPT, have warranted much attention from researchers and the general public alike. Some with praise, foreseeing a brighter future for all, and some predicting the end of humanity. READ MORE

6. 15. Information, news, and politics gathering through social media by Generation Z : A semi-structured interview study

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Emil Magnusson; [2023]
   Keywords : Social media; generation Z; information; news; politics; personalization; misinformation.;

   Abstract : Social media is replacing many of traditional media’s purposes, information gathering is one of them. In the digital culture today we use our phones, the internet, and social media in our daily lives, especially younger generations, and those generations could be relying their information gathering on social media. READ MORE