Essays about: "UTAUT 2"

Showing result 6 - 9 of 9 essays containing the words UTAUT 2.

  1. 6. To Chip or Not to Chip? Determinants of Human RFID Implant Adoption by Potential Consumers in Sweden & the Influence of the Widespread Adoption of RFID Implants on the Marketing Mix

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Natasha Boella; Daria Gîrju; Ieva Gurviciute; [2019]
    Keywords : Human RFID Implants; Microchip Implants; Marketing Mix; Technology Adoption; UTAUT 2; Business and Economics;

    Abstract : The aim of this study is twofold. Firstly, we explore the perceptions of young people in Sweden towards the adoption of human RFID implants. Secondly, the paper aims to understand how companies’ marketing activities would be influenced by the widespread adoption of this technology. READ MORE

  3. 7. How do potential users perceive the adoption of new technologies within the field of Artificial Intelligence and Internet-of-Things? - A revision of the UTAUT 2 model using Voice Assistants

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sarah Katharina Kessler; Maik Martin; [2017]
    Keywords : Voice Assistants; Technology Adoption; Artificial Intelligence; Internet-of-Things; UTAUT 2; Business and Economics;

    Abstract : The following study investigates the perception potential users have when considering the adoption of voice assistants (VAs). VAs are considered to possess characteristics linkable to both, Artificial Intelligence (AI) and the Internet-of-Things (IoT). READ MORE

  4. 8. A Study on Factors Affecting the Behavioral Intention to use Mobile Shopping Fashion Apps in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jelena Miladinovic; Xiang Hong; [2016]
    Keywords : Behavioral Intention; Mobile shopping applications; Mobile shopping fashion apps; Technology acceptance; UTAUT 2;

    Abstract : Mobile shopping is gaining increased attention in the mobile commerce research area. Trends show an increase in the development and usage of online shopping. Existing research has focused on mobile commerce and studied mobile shopping in general. READ MORE

  5. 9. Factors affecting a Mobile Application’s Acceptance : An empirical study of user acceptance of WeChat in China

    University essay from IHH, Informatik

    Author : Zili Zeng; Xin Hu; Shuo Mei; [2013]
    Keywords : WeChat; mobile applications; user acceptance; UTAUT model;

    Abstract : Along with the development of smart phones and smart phones operating systems, users of smart phones are able to install software, games and other programs provided by third-party providers. WeChat as a third party software that exists in the current market, is an in-stant messaging application that enables users to send voice, video, pictures and text to their contacts through mobile network. READ MORE