Essays about: "Uses and gratifications theory"

Showing result 11 - 15 of 44 essays containing the words Uses and gratifications theory.

  1. 11. Outage of Meta-owned Social Network Sites (SNS) - University students' experiences and insights for strategic communication practice and its relevance for social acceleration

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jie Yue; [2022]
    Keywords : university students; social media; social network sites; social acceleration; slipping slopes; uses gratifications theory; strategic communication; Hartmut Rosa; Social Sciences;

    Abstract : This thesis explores the socially constructed phenomenon that has arisen as a result of the proliferation of social network sites that has penetrated our daily lives. The qualitative study analysed how university students experienced the global outage of Facebook, Instagram and, WhatsApp on October 4th, 2021, because of the Meta-owned ecosystem of social media. READ MORE

  3. 12. Museums and Digital Media. Potentials of Mobile Applications for Online Audience Engagement. : A Uses and Gratification Perspective on “MuseumStars”

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Linnéa Richter; [2022]
    Keywords : Uses and Gratification Theory; Mobile Application; Museums; Digital Media; Audience Development;

    Abstract : Two topics currently lead the debates in the museum sector: audience development and the use of digital media. This study addresses these debates by investigating how gamified mobile applications can support engagement with museums’ topics. It examines the online audience and their motivations for the use of media. READ MORE

  4. 13. Esports Fans as Players and Their Motivations to Spectate Esports : Case of League of Legends

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Julia Zyza; [2022]
    Keywords : Esports; League of Legends; Players; Viewing Motivations; Media Consumption;

    Abstract : Esports, also known as electronic sports, is constantly growing in popularity, with top competitions attracting audiences comparable to traditional sports events. Prior research has focused on comparing esports with traditional sports. READ MORE

  5. 14. Online Threats to Journalists in Sweden and the US : An investigation into the orgnizational protections of journalists in an era of outrage-culture

    University essay from Södertörns högskola

    Author : Anneli von Cotzhausen Modin; [2022]
    Keywords : ;

    Abstract : The growing presence of social media in our modern-day world has changed the nature of journalism, as the introduction of Twitter as a tool in modern newsrooms has introduced new threats against journalists. This subject of Twitter in the newsroom has been thoroughly researched in the past; however, the research has largely been quantitative and the consequences of the behavior of journalists using Twitter somewhat less explored. READ MORE

  6. 15. News Media Consumption among Ideologically Leaning Groups. Examining the use of Alternative Media- and Mainstream Media.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Marigona Marniku; [2021-07-30]
    Keywords : News media consumption; News media; ideologically leaning groups; Leaning groups; Ideology;

    Abstract : This thesis takes its point of departure in the investigation of news consumption among ideologically leaning groups. The high choice media environment has led to people turning to multiple media choices and numerous alternative media outlets. READ MORE