Essays about: "Uses and gratifications theory"

Showing result 21 - 25 of 44 essays containing the words Uses and gratifications theory.

1. 21. The Development of the Digital Nomad During the Course of the Pandemic : The digital nomad workforce, a study looking into the power of digital tools allowing people to work remotely

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Ebba Ahlberg; [2021]
   Keywords : Digital Nomad; Workforce of the Future; Digital Tool; Remote Work; Uses Gratification; Maslow’s Hierarchy of Needs;

   Abstract : Due to the pandemic, along with the growth of current technology, working remotely is becoming more feasible. As a result digital nomadism has become a viable alternative as a career. READ MORE

3. 22. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

   University essay from Umeå universitet/Företagsekonomi

   Author : Linn Gaddefors; Frida Tollqvist; [2021]
   Keywords : Social media; Uses Gratifications; Customer journey; Purchase intention;

   Abstract : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. READ MORE

4. 23. Podcasts: “Entertainment To Go” : A study on why Uppsala University students listen to podcast

   University essay from Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Medier och kommunikation

   Author : Anneli Modin; Sasha Börholm; [2020]
   Keywords : podcast; convergence; mobility; uses gratifications theory; listening behavior;

   Abstract : The study aims to gain a deeper understanding of podcasts as a phenomenon. It specifically explores Uppsala University students and their podcast listening habits in an effort to gain understanding about why students listen to podcasts, if there are particular genres students are drawn to and why students believe podcasts are successful. READ MORE

5. 24. Resisting Mediatization and Watching ‘Boredom’: An Empirical Study of Users of Uninformative Live-streaming in China

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Mo Zhiying; [2020]
   Keywords : live-streaming; sleep-stream; study-stream; boredom; mediatized lifeworld; media saturation; media overload;

   Abstract : Little is known about ‘uninformative live-streaming’, a new genre of online streaming media that has become a new trend in China. In these real-time streams, streamers would not interact and communicate with viewers and not perform in front of cameras. READ MORE

6. 25. Recent graduates’ usage and thoughts about LinkedIn

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Leonora Larsen; [2020]
   Keywords : Social networking sites; professional networking sites; LinkedIn; user behaviour; uses and gratifications theory; job search; networking;

   Abstract : This study examines how recent graduates with a Bachelor of Science in Media Technology use LinkedIn as a tool for job search and networking. It examines their thoughts around theirbehaviour in relation with how their behaviour can affect their future career opportunities. READ MORE