Essays about: "Uses and gratifications theory"

Showing result 16 - 20 of 44 essays containing the words Uses and gratifications theory.

  1. 16. Tinder Communication In The Time of COVID-19

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Michael Jonsson; [2021]
    Keywords : Tinder; COVID-19; Mediatization; Uses and Gratification Theory; Affordance Theory; Dating; Dating apps; Catfishing; Ghosting; Gender Blindness; Media and Communication Studies;

    Abstract : This study researches communication 2020-2021 via the Tinder dating app in Sweden during the COVID-19 pandemic, using a framework of mediatization, uses and gratification theory and affordance theory. Data collection was performed using qualitative interviews via Zoom video calls with respondents based in Sweden and findings were analyzed using thematic analysis. READ MORE

  3. 17. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
    Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

    Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE

  4. 18. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Andersson; Nicolai Pitz; [2021]
    Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

  5. 19. Local Facebook groups in times of the pandemic. : Mixed methods analysis of COVID-19 related content within the public Facebook group “Lappis”.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Patrycja Anna Treichel; [2021]
    Keywords : Facebook group; COVID-19 crisis; mixed methods approach; uses and gratifications theory; theory of affordances;

    Abstract : In times of the pandemic, Facebook has become a virtual space that through e.g.“coronavirus support groups” (Harris, 2020), partially substitutes social interactions and allows its users to better cope with the isolation and social distancing. READ MORE

  6. 20. Referring to Referrals: The effects of human-app interaction and network externalities on the acceptance and use of referral recruitment mobile apps

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Thuy Vu; Hardwi Pinandityo; [2021]
    Keywords : referral recruitment; talent acquisition; HR tech; talent tech; technology adoption;

    Abstract : Employee recruitment has evolved from a business strategy to become a business necessity. Aided with the increased importance of technology in corporations, novel recruitment initiatives have started to emerge in the market as well, one of them being referral recruitment mobile applications. READ MORE