Essays about: "Uses and gratifications theory"

Showing result 6 - 10 of 44 essays containing the words Uses and gratifications theory.

  1. 6. “You just don’t expect serious crisis information on a platform like Instagram.” : A qualitative study about Swedish civilians’ social media usage and information seeking behaviours in relation to crisis information.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Tilde Johansson; Ebba Martinsson; [2023]
    Keywords : Social media; social media use; crisis communication; information vetting; information sharing; information seeking; Sociala medier; kriskommunikation; Krisinformation; Informationstolkning; Informationsdelning; Informationssökande;

    Abstract : This qualitative study investigates people's media use and engagement on social media. By combining prompts material and qualitative interviews with theories such as the social mediated crisis communication model (Austin et al., 2012) and uses and gratifications theory (Katz et al. READ MORE

  3. 7. Why do we go to the cinema?-A qualitative study of cinema attendance motivation in Sweden and Korea

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Da Ok Jung; [2022]
    Keywords : Motivation; Cinema; Cinema attendance; Experience; Experiential consumption; cultural consumption; Uses and Gratifications Theory; OTT; Entertainment; Escape; Socialisation; Social Sciences;

    Abstract : Due to COVID-19 and the penetration of OTT services, the cinema industry is suffering from audience loss. With this contextual change, the question of whether the cinema industry will survive is constantly rising. READ MORE

  4. 8. Consumer preferences in video streaming

    University essay from Umeå universitet/Företagsekonomi

    Author : Théo Dolou; Clara Jacoud; [2022]
    Keywords : Video streaming; consumer preferences; Uses and Gratifications Theory;

    Abstract : Social media is the undisputed leader regarding video streaming consumption at an international level, to the detriment of SVOD services. We arrived at this observation trying to understand consumer behaviors regarding this phenomenon. Surprised by this, we sought to understand what motivates consumers to watch streaming video. READ MORE

  5. 9. Rest In Facebook : A Mixed Method Research on Digital Mourning Practices on Italian Facebook Public Pages Dedicated to Bereavement

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Aura Guerci; [2022]
    Keywords : Mourning; Facebook; Existentialism; Continuing Bonds; Italy; Public Pages; Death; Digital; Thanatechnology;

    Abstract : This thesis aims to understand digital mourning practices on Italian Facebookpublic pages dedicated to bereavement, by studying how the users interact with eachother and the platform.Italian funerary rites are richly engraved in the culture, however, mourningpractices have been increasingly changing, especially in the last decade. READ MORE

  6. 10. Off-grid Online : A Mixed-Strategy Survey Study of the Facebook Community ‘Living Off-Grid in Spain’

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Marie Glad; [2022]
    Keywords : Off-grid living; Online communities; Collaborative media; Social media; Uses Gratifications; Community of Practice; Social learning; Climate crisis; Sustainability; Environmental movement;

    Abstract : The aim of this study is to explore and understand the motivations for belonging to the Facebook community ‘Living Off-Grid in Spain’ and how collaborative media is used for facilitating off-grid living and societal change. Two main theoretical frameworks are used for analyzing the empirical material of this study. READ MORE