Essays about: "Vanda Vlajkovic"

Found 1 essay containing the words Vanda Vlajkovic.

  1. 1. The Impact of Femvertising : A Case Study on #LikeAGirl campaign and its impact on P&G corporation

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Vanda Vlajkovic; Enkhluun Enkhmandakh; [2021]
    Keywords : Femvertising; CSR; equal rights; women empowerment; #LikeAGirl;

    Abstract : Date: 2022-06-01Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Enkhluun Enkhmandakh (93/02/20) Vanda Vlajkovic (94/09/16) Title: The Impact of FemvertisingSupervisor: Stylianos PapaioannouKeywords: Femvertising, CSR, equal rights, women empowerment, #LikeAGirl Research question: How has femvertising impacted corporate social responsibility? Purpose: The aim of the study is to describe and define the changes in P&G’sCSR strategy after their subsidiary’s successful #LikeAGirlfemvertising campaign. Further, explain the phenomenon of howf emvertising influenced the internal and external CSR activities of theircorporation. READ MORE