Essays about: "#LikeAGirl"

Found 3 essays containing the word #LikeAGirl.

  1. 1. The Impact of Femvertising : A Case Study on #LikeAGirl campaign and its impact on P&G corporation

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Vanda Vlajkovic; Enkhluun Enkhmandakh; [2021]
    Keywords : Femvertising; CSR; equal rights; women empowerment; #LikeAGirl;

    Abstract : Date: 2022-06-01Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Enkhluun Enkhmandakh (93/02/20) Vanda Vlajkovic (94/09/16) Title: The Impact of FemvertisingSupervisor: Stylianos PapaioannouKeywords: Femvertising, CSR, equal rights, women empowerment, #LikeAGirl Research question: How has femvertising impacted corporate social responsibility? Purpose: The aim of the study is to describe and define the changes in P&G’sCSR strategy after their subsidiary’s successful #LikeAGirlfemvertising campaign. Further, explain the phenomenon of howf emvertising influenced the internal and external CSR activities of theircorporation. READ MORE

  3. 2. The best a brand can be? P&G’s femvertising meeting hegemonic masculinity

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Patricia Agudelo; [2020]
    Keywords : Femvertising; Feminist Critical Discourse Analysis; Hegemonic masculinity; Multimodal Discourse Analysis; P G; Power; Foucault.; Social Sciences;

    Abstract : This thesis uses Feminist Critical Discourse Analysis and Multimodal Discourse Analysis to study how a house of brands, like Procter & Gamble (P&G), handles femvertising, that it is produced by its own brands. The paper analyses the phenomenon using examples from commercials that belong to P&G’s #WeSeeEqual campaign and the controversial commercial video from Gillette The best men can be. READ MORE

  4. 3. The period is political - Activist advertising of female sanitary products

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Amanda Pettersson; [2018]
    Keywords : Femvertising; feminist advertising; female sanitary products; menstruation; discourse analysis; Sweden; Postfeminism;

    Abstract : This thesis aims to understand the use of political messages as part of a branding strategy through a discourse analysis. The empirical material consists of two campaigns advertising female sanitary products; Always #LikeAGirl (2014) and Libresse Blood Normal (2017), with a purpose to understand the incorporation and the adaptation of activist and feminist discourse in these commercial campaigns. READ MORE