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1. 1. Social Media Marketing from a Bottom-Up Perspective : The Social Media Transition

   University essay from Institutionen för informatik

   Author : Victor Ernestad; Robert Henriksson; [2010]
   Keywords : Social Media Marketing; Bottom-Up; Social Media Transition;

   Abstract : It is in the interest of organizations to understand that the public demand for quick and easy accessibility is growing at a rapid pace. However, the transition from traditional marketing strategies to social media marketing is not a straightforward process, but more complex. READ MORE