Essays about: "Vinita Batra"
Found 1 essay containing the words Vinita Batra.
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1. Customer Value Over price in the Battle for More Market share -a case study of Alfa Laval India Limited
University essay from Göteborgs universitet/Graduate SchoolAbstract : To optimize performance and create competitive advantage, which ultimately leads to greater market share, firm knowledge and understanding of where customer value resides is of upmost importance. Theory indicates that price is a significant factor affecting purchasing decisions but is considered to be of lesser importance for long-term commitments between firms where other factors of customer value play a greater role. READ MORE
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