Essays about: "What do consumer value"

Showing result 21 - 25 of 69 essays containing the words What do consumer value.

  1. 21. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

  3. 22. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Marco Bojic Olsson; [2020]
    Keywords : Conspicuous consumption; self-identity; consumption; social capital; materialism; Social Sciences;

    Abstract : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. READ MORE

  4. 23. Can Consumer Wearables Provide Information for Stress Measurements?

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Emilia Törnell; [2019]
    Keywords : Wearables; Heart rate; Accuracy; Feature; Effective; User experience.; Technology and Engineering;

    Abstract : Psychiatric diagnoses are growing as the most common reason for people in Sweden to leave in sick from work, and within this category, stress-related health problems is the largest. At the same time, a market of wearables is exploding with new ways to keep track of health. READ MORE

  5. 24. CSR för delade värderingar : en fallstudie av kundperspektiv hos skogs- och lantbrukskunder inom banksektorn

    University essay from SLU/Dept. of Forest Economics

    Author : Erik Grafström; [2019]
    Keywords : consumer behaviour; corporate social responsibility; CSR 2.0; Hertzberg’s two-factor theory; laddering; means-end chain; Schwartz theory of fundamental values; konsumtionsbeteende; Hertzbergs tvåfaktorteori; Schwartz teori för grundläggande värderingar; socialt ansvarstagande i företag;

    Abstract : Finansbranschen, vilken är en bransch beroende av relationer. Hållbarhetsarbete som innebär begränsning av social och miljömässig påverkan är idag en viktig del av företagande i många branscher. Hur hållbarhetsarbetet tas i uttryck kan skilja sig mycket även inom samma bransch. READ MORE

  6. 25. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Soprani; Martin Tsilfidis; [2019]
    Keywords : Sensory Marketing; Consumer Types; Utilitarian; Hedonic; Atmospherics; Electronics Store; Retail Marketing;

    Abstract : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. READ MORE