Essays about: "YouTube Shorts"

Found 2 essays containing the words YouTube Shorts.

1. 1. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Írisz Beatrix Ősze; [2023]
   Keywords : Fan Studies; music fandom; online fan communities; Swifties U G; prosumption; interpretivism; Netnography; YouTube Shorts;

   Abstract : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. READ MORE

3. 2. Masculinity in a time of crisis : A Critical Discourse Analysis of Professor Jordan Peterson in YouTube Shorts format

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Elis Carlsson; [2023]
   Keywords : Masculinity; Jordan Peterson; Crisis of Masculinity; communication;

   Abstract : The topic of masculinity is something that has a lot of research done on it with it covering different spectrums of masculinity and how it affects society. Media has always played a part in how society is shaped and what is valued and therefore has had its effect on how masculinity is viewed. READ MORE