Essays about: "music fandom"

Showing result 1 - 5 of 10 essays containing the words music fandom.

1. 1. ”Take a Knife and Drain Your Life” : A Netnographic Analysis of Drain Gang’s Fandom, Subcultural Activity and Community Cultivation Online

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Rasmus Schmidt; [2023]
   Keywords : Drain Gang; Drainer; Fandom; Online Fan Community; Subculture; Netnography; Community Cultivation; Prosumption; TikTok.;

   Abstract : The thesis examines the subcultural activities and online fan community of Drainers (fans of the music collective Drain Gang) through TikTok. A netnographic analysis of fans’ engagement and community cultivation through prosumption is done through participation observation. READ MORE

3. 2. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Írisz Beatrix Ősze; [2023]
   Keywords : Fan Studies; music fandom; online fan communities; Swifties U G; prosumption; interpretivism; Netnography; YouTube Shorts;

   Abstract : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. READ MORE

4. 3. Fan Community Activities That May Destroy Value

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
   Keywords : Business and Economics;

   Abstract : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. READ MORE

5. 4. Transmedia storytelling in the music industry : The case of BTS

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Alvia Zuhadmono; [2021]
   Keywords : BTS; K-pop; transmedia; transmedia storytelling; music and social change; transmedia music; audience engagement; fan activism; fandom; ARMY; sustainability;

   Abstract : This case study research examines the impact of transmedia storytelling on the global reach of Korean-pop (K-pop) group BTS (Bangtan sonyeondan) and how narratives within the transmedia storyworld can motivate the audience to seek individual and social change. This study is inspired by the rise of BTS in the global music industry. READ MORE

6. 5. Media and (Im)mortality : The Influence of Death on Popularity and Success

   University essay from Södertörns högskola/Medie- och kommunikationsvetenskap

   Author : Aldona Martynenka; [2020]
   Keywords : media; death; immortality; celebrity; fandom; popularity;

   Abstract : Musicians who die young often become more famous after their death and moreover, this popularity sometimes continues to exist years or even decades afterwards which consequently has a chance to turn these musicians into legends. Research has shown that the development of media and the growing celebrity culture have impacted the ways individuals perceive famous people. READ MORE