Essays about: "Application of marketing mix"

Showing result 1 - 5 of 10 essays containing the words Application of marketing mix.

1. 1. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok

   University essay from Göteborgs universitet/Graduate School

   Author : Axel Fohlin; Carl Klittmar; [2023-07-03]
   Keywords : Social Norms; Injunctive Norms; Descriptive Norms; Personal Norms; Privacy Implication; Privacy Concern; Privacy Risk; Diffusion of Innovation; TikTok;

   Abstract : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. READ MORE

3. 2. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes

   University essay from

   Author : Irene Kontogianni; Georgia Germanakou; [2021]
   Keywords : entrepreneurship; digital entrepreneurship; cultural entrepreneurship; mediatization; social media; creativity; innovation; cultural capital; marketing mix; entrepreneurial marketing; digitalization;

   Abstract : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. READ MORE

4. 3. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis

   University essay from SLU/Dept. of Economics

   Author : Oscar Klofsten; [2021]
   Keywords : customer satisfaction; service marketing mix; segmented kano; analysis; green sector; bank;

   Abstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE

5. 4. Value creation through entrepreneurial marketing : A qualitative case study for Swedish milk industry

   University essay from Högskolan Väst/Avd för företagsekonomi

   Author : Xie Mengting; Xudong Zhang; [2015]
   Keywords : Entrepreneurial marketing; Value creation; Value proposition; Marketing mix; STP segmentation; target; positioning ; Entrepreneurial business;

   Abstract : Purpose – The first purpose of the study was to formulate a holistic value proposition framework in connection with value creation concept with an entrepreneurial marketing approach. Meanwhile, the second purpose was to reveal the way of creating value through EM. READ MORE

6. 5. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dinara Minakhmetova; Anastasia Savchenko; [2015]
   Keywords : Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

   Abstract : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. READ MORE