Essays about: "china luxury brand"

Showing result 1 - 5 of 6 essays containing the words china luxury brand.

  1. 1. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Roy Hoang; Tina Heidari; [2019]
    Keywords : ;

    Abstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE

  3. 2. Factors affecting Chinese consumers buying luxury goods overseas

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Jiaxin Zhang; [2019]
    Keywords : Luxury goods; buying behavior; service; quality; price; culture; brand awareness; convenience of payment; needs for information interaction through social media;

    Abstract : Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. READ MORE

  4. 3. Henry Poole & Co. : How a 200-year old bespoke tailor have managed to stay modern.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Ludvig Sandell; [2017]
    Keywords : bespoke tailoring; Savile Row; menswear; classical menswear; brand modernisation; brand development; family brand; heritage brand; step down line extensions; family business;

    Abstract : Background: During the last decade or so the century old bespoke tailors on Savile Row have become the epitome of luxury brands as far as menswear is concerned. At the same time, the different establishments on Savile Row have started to modernise themselves through various means to better fit into today’s fast paced retail-market. READ MORE

  5. 4. Chinese Luxury Consumers: A new rising purchasing power ——“Chinese Dama”

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dawei Guo; Zhikun Liu; [2016]
    Keywords : Fashion luxuries; Chinese Dama; Attitudes; Motivation.;

    Abstract : Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. READ MORE

  6. 5. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Suvi Lukkarinen; Wei Xing; [2012]
    Keywords : uxury consumer behaviour; China; Finland; comparative study;

    Abstract : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. READ MORE