Essays about: "abstract of global branding"
Found 4 essays containing the words abstract of global branding.
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1. Competitive cities and architecture. : A case study of Malmo, Sweden
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : Abstract This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE
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2. Time to re-think? : A brand new approach on brand identity, Minor Field Study of the Philippines
University essay from Ekonomihögskolan, ELNUAbstract : Abstract Background: According to Nandan, (2005) brand identity derives from a company, i.e. the company is accountable for developing distinguished merchandise with exclusive features. Brand identity is how a company identifies itself. READ MORE
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3. Branding Innovation : How to successfully build the brand of a regional innovation system
University essay from Institutionen för ekonomiAbstract : Around the world, regions are developing their knowledge-based assets in order to stay competitive in today's global economy. Europe alone is home to more than a thousand cluster initiatives. There are an overwhelming number of innovative regions and "valleys" competing to become the place to live and do business within a particular field. READ MORE
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4. Educating Chinese Consumers : A case study of IKEA & Absolut Vodka
University essay from Företagsekonomiska institutionenAbstract : ABSTRACT China has gone through rapid change the last decade, which has opened up possibilities for many western companies. The consumer market is booming and consumers are getting more open to western brands and values, especially in the metropolitan regions. Due to the rapid change in today’s China, it is difficult to be enough updated. READ MORE
