Essays about: "advertising effect the business"

Showing result 16 - 20 of 21 essays containing the words advertising effect the business.

1. 16. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

   University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Author : Anton Olivensjö; Gustav Sundberg; [2015]
   Keywords : Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

   Abstract : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. READ MORE

3. 17. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Olle Hugosson; Carolina Matthys; Linda Phung; [2014]
   Keywords : Marketing Communication; Celebrity Endorsement; Source Effects; Consumer Perception; Age and Gender of the Consumer;

   Abstract : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. READ MORE

4. 18. To Be or Not to Be - Creative: A Study on the Contextual Conditions that Render Advertising Creativity Effective

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Nikolaos Bitsakakis; Olaf de Wit; [2013]
   Keywords : advertising creativity; brand attitude; ad attitude; brand purchase intention; brand position;

   Abstract : This research has identified that in the contemporary hyper-competitive business environment, advertising creativity has been recognised as a way to break through the clutter. Although much is known about advertising creativity and its effects, research has uncovered little about the difference in these effects under certain boundary conditions. READ MORE

5. 19. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

   University essay from Handelshögskolan vid Umeå universitet

   Author : Emma Löfgren; Juan Li; [2010]
   Keywords : Brand Loyalty; Advertising;

   Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE

6. 20. E-procurement, Internal Customer Service And External Customers – A Study of Effects And Interdependencies

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mayase Mibenge & Ngozika Chinyere Okoye; [2007]
   Keywords : E-procument; Internal Customer Service; External Customer; Internal Customer; E-business; Supply Chain;

   Abstract : Rapid technological advancements have completely revolutionalised the way things are done in the business world today. Proliferation of the internet and related technologies in the 1990s made it possible for companies to do business over the internet and it became easier and faster to do business both with suppliers and customers. READ MORE