Essays about: "Linda Phung"

Found 1 essay containing the words Linda Phung.

  1. 1. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Olle Hugosson; Carolina Matthys; Linda Phung; [2014]
    Keywords : Marketing Communication; Celebrity Endorsement; Source Effects; Consumer Perception; Age and Gender of the Consumer;

    Abstract : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. READ MORE