Essays about: "Linda Phung"
Found 1 essay containing the words Linda Phung.
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1. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. READ MORE
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