Essays about: "advertising revenue"

Showing result 1 - 5 of 33 essays containing the words advertising revenue.

  1. 1. The application of financial analysis in business modelling : A case study of a public fast-charging station for electric heavy-duty vehicles in Sweden

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ghaith Arfaoui; Thomas Leffler; [2023]
    Keywords : Financial analysis; Business model; Public fast-charging station; Electric heavy-duty vehicles;

    Abstract : Background: Climate changes and global warming call for behaviour changes from mankind and for new business models to introduce sustainable innovations. Financial analysis plays an important role in guiding the choice of these business models. READ MORE

  3. 2. Forecasting airline revenue across markets with machine learning

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Stylianos Sidiropoulos; [2023]
    Keywords : ;

    Abstract : Sales forecasting is an important aspect of business strategy, as it helps companies make informed decisions for their business development. With the rise of machine learning and AI, companies are using statistical and machine learning models to forecast short-term and long-term sales more accurately. READ MORE

  4. 3. Paid snapshots - A quantitative study of 'snapshot' aesthetics in paid social media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Måns Holmberg; Niclas Bergquist; [2022]
    Keywords : snapshot aesthetics; social media; paid media; digital advertising;

    Abstract : Paid advertisement continues to be an important tool to reach new customers and increase revenue for retailers. Investments in paid social media remain on the uprise and the effectiveness of reaching new customers through owned media remain questioned. READ MORE

  5. 4. Ambiguous environmental advertising : how brand advertising and consumers frame Rügenwalder Mühle’s products

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Klara Pietsch; [2021]
    Keywords : environmental advertising; Rügenwalder Mühle; ambiguous advertising; sustainability framing; product framing; strategic ambiguity;

    Abstract : Along with current societal developments and trends, businesses which are not originally engaged in sustainability may be inclined to reorient themselves towards more environmental practices. It is crucial for corporations to understand how to integrate sustainability into a revenue-driven business, and how to communicate this to their customers. READ MORE

  6. 5. Profile based evaluation of what different browsers and browser extensions may be able to learn about a user

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Sofia Bertmar; Johanna Gerhardsen; [2021]
    Keywords : ;

    Abstract : Information leakage online has become a marketplace where companies can profile users to gain revenue from personalized advertising. This thesis offers a deeper analysis into what part the browsers Chrome and Firefox play in this targeted advertising. READ MORE