Essays about: "and e-commerce"

Showing result 16 - 20 of 824 essays containing the words and e-commerce.

1. 16. Context-Aware Fashion Recommender Systems to Provide Intent-based Recommendations to Customers

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Edda Waciira; Marah Thomas; [2023]
   Keywords : e-commerce; Fashion Recommendation Systems; Machine Learning; Recommendation Systems;

   Abstract : In recent years, Recommendation Systems have revolutionized how social media and ecommerce are used. Fashion Recommendation Systems have made it easier for customers to do shopping, by recommending items to them based on various factors, such as their previous orders, and their similarities to other users. READ MORE

3. 17. The importance of navigability when navigating through student merchandise : A study to research how navigability could improve student e-commerce

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Emelie Gunnesson; Carl Jungerth; Oscar Malmros; Oscar Eriksson; Jonathan Sjöberg; Linus Appelquist; Jacob Törnberg Zeinetz; Lowe Osla; [2023]
   Keywords : ;

   Abstract : The purpose of this report is to examine how a web application should be designed with regard to navigability. E-commerce is a growing sector hence it is of great value to know how to build a web application for the users, this report has chosen to focus on students as the target group. READ MORE

4. 18. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Axel Hjerpe; Daniel Palmgren; [2023]
   Keywords : Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

   Abstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE

5. 19. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Ráhel Anna Balogh; Máté Kézy; [2023]
   Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

6. 20. Exploring AI in Swedish E-commerce: A Qualitative Study on Factors Influencing AI Implementation and its Challenges

   University essay from Lunds universitet/Institutionen för informatik

   Author : Carl Tegnér; Axel Lidvall; [2023]
   Keywords : Artificial Intelligence AI ; Technology-Organization-Environment TOE Framework; AI Readiness Factors; E-commerce; Sweden.; Business and Economics;

   Abstract : This thesis focuses on the adoption of AI within e-commerce in Sweden. A qualitative approach was adopted, interviewing professionals working in the e-commerce sector. Results were presented using the Technology-Organization-Environment (TOE) framework. READ MORE