Essays about: "and e-commerce"

Showing result 21 - 25 of 824 essays containing the words and e-commerce.

  1. 21. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Christiane Haase; Nils Heimes; [2023]
    Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

    Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE

  3. 22. Freight Transport in the Car-Free City : Towards a more sustainable urban freight sector

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Melisa Marta; [2023]
    Keywords : Car-free city; sustainable urban freight transport; urban consolidation center; cargo bicycles;

    Abstract : Freight transport of goods is an indispensable part of everyday life. Without it there would be no delivery of products such as food, water, construction material, technology, furniture, clothes and society, as we know it today, would collapse.  However, there are more and less sustainable ways of transporting goods. READ MORE

  4. 23. Recommender Systems Using Limited Dataset Sizes

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Carl Bentzer; Harry Thulin; [2023]
    Keywords : ;

    Abstract : In order to create personalized recommendations for users on services such as e-commerce websites and streaming platforms, recommender systems often utilize various machine learning techniques. A common technique used in recommender systems is collaborative filtering which creates rating predictions based on similar users’ interests. READ MORE

  5. 24. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Hannes Swärd Brattström; Amer Habul; [2023]
    Keywords : E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

    Abstract : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. READ MORE

  6. 25. Bot or not : A customer’s perspective of customer service chatbots and human customer service representatives in E-commerce

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Hannes Töyrä; [2023]
    Keywords : E-commerce; chatbots; customer service; technology acceptance; UTAUT; questionnaire study;

    Abstract : Chatbots are increasing in popularity, both as a valuable tool for commercial purposes but also as an area of academic research. It has been successfully applied in multiple application areas such as healthcare, education, customer service and work support. READ MORE