Essays about: "authenticity"

Showing result 6 - 10 of 383 essays containing the word authenticity.

  1. 6. Implicit Message Integrity Provision : In Heterogeneous Vehicular Systems

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Paul Molloy; [2023]
    Keywords : Privacy; Code Generation; Vehicle-to-infrastructure; Vehicular ad hoc Networks; Standardization; Remote Procedure Calls; Safety; Integritet; Kodgenerering; Fordon-till-infrastruktur; Ad hoc-nät för Fordon; Standardisering; Samtal om fjärrprocedur; Säkerhet;

    Abstract : Vehicles on the road today are complex multi-node computer networks. Security has always been a critical issue in the automotive computing industry. It is becoming even more crucial with the advent of autonomous vehicles and driver assistant technology. There is potential for attackers to control vehicles maliciously. READ MORE

  3. 7. The accuracy of road distances in the Antonine itinerary

    University essay from Lunds universitet/Antikens kultur och samhällsliv

    Author : Tomas Öberg; [2023]
    Keywords : History and Archaeology;

    Abstract : The Antonine itinerary was compiled in the early fourth century CE and is a key source to our know¬¬ledge about ancient geography and the Roman road system. However, the major research work dates more than 100 years back in time and few studies have been focussed on its overall reliability. READ MORE

  4. 8. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  5. 9. How Influential Are They? An explorative study into the relationship between consumer-based brand equity and influencer endorsements.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Syeda Saana Hashmi; Fatima Khan; [2023]
    Keywords : Influencer; influencer endorsement; brand equity; brand loyalty; brand image; brand awareness; trust; knowledge; expertise; authenticity. ;

    Abstract : Purpose: This paper aims to explore the relationship between an influencer’s endorsement of a brand and the subsequent brand’s equity within a consumer’s mind. Research Question: How will an influencer endorsement influence a consumer’s brand equity?  Design, Methodology, and Approach: The authors of this paper used a qualitative approach, inductive structure. READ MORE

  6. 10. “Breaths of Joburg” – One Play, Multiple Perceptions : A Johannesburg Literary Site-Specific Theatre Pilot Project

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Kerstin Tschernigg; [2023]
    Keywords : Communication; Communication for Development; South Africa; Johannesburg; Breaths of Joburg; Participatory Theatre; Perception Study;

    Abstract : This thesis examines the perception of the city of Johannesburg through a participatory theatre pilot project titled “Breaths of Joburg”. It looks at how different stakeholders, such as the performance director, professional and student actors, as well as the writers who inspired the texts used as a basis for the theatre, the live audience as well as the social media audience perceived Johannesburg and whether their perceptions changed after experiencing the play. READ MORE