Essays about: "b2b market segmentation thesis"

Found 2 essays containing the words b2b market segmentation thesis.

  1. 1. Design Of A General Customer Segmentation Process

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : Asmir Vuckic; Renato Cosic; [2015]
    Keywords : Customer Segmentation; Customer Service; Segmentation Process; Segmentation Variables; ABC-Classification;

    Abstract : Syfte - Att undersöka hur en kundsegmenteringsprocess kan utformas samt vilka variabler man bör iaktta för att kunna erbjuda en lämplig kundservicenivå. För att uppnå detta syfte skall följande frågeställningar besvaras: 1. Vilka variabler bör ingå i en kundsegmentering? 2. READ MORE

  3. 2. How is a Cement company working with marketing within the construction industry? : A case study on an ambitious cement company

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Jing Li; Petter Schultz; [2010]
    Keywords : ;

    Abstract : The object of this thesis is to provide some ideas as to whether it is possible for a company to create value for every segment within the construction industry. The motivation of the thesis is to shed some light on an area, which gets very little attention in marketing literature, which is the B2B commodity industry. READ MORE