Essays about: "b2b procurement"

Showing result 1 - 5 of 6 essays containing the words b2b procurement.

1. 1. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Theodor Bengtsson; Jonas Hägerlöf; [2023]
   Keywords : Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

   Abstract : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. READ MORE

3. 2. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Larsson; Freja Ling; [2023]
   Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

4. 3. Monetizing on-premises software : An explorative study on revenue models of B2B software providers

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Filip Lundström; [2022]
   Keywords : software; on-premises; on-prem; on-premise; revenue model; revenue models; B2B; business-to-business; business model; business model; business to business; lokalt installerad; lokalt körd; lokal mjukvara; mjukvara; intäktsmodell; intäktsmodeller; affärsmodell; affärsmodeller;

   Abstract : Purpose: The purpose of this study is to increase the understanding of useful revenue models for B2B oriented providers of on-premises software. To fulfill the purpose, two research questions are answered. READ MORE

5. 4. Understanding how SME’s handle CSR activities connected to the supply chain : A qualitative study in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Towe Breuss; Cajsa Torpman; [2017]
   Keywords : Corporate Social Responsibility; Supply Chain; Supply Chain Management; Sustainable Supply Chain; Communication; Small and medium-sized enterprises;

   Abstract : It has been argued for the past years that one of today’s main important factors for gaining competitive advantage is to implement CSR activities. There have been many studies showing the many benefits CSR have, not only to the organizations but also to society and the environment. READ MORE

6. 5. The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Eriksson; Juho Siren; Gabriella Hertzman-Ericson; [2016]
   Keywords : Branding; B2B; Consultans; Public sector; Relationship;

   Abstract : The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. READ MORE