Essays about: "benefits of international brands"

Showing result 1 - 5 of 11 essays containing the words benefits of international brands.

  1. 1. Distributional justice in Swedish-global value chain partnerships for sustainable textile production : A case study on economic distribution within the Sweden Textile Water Initiative

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Ingrid Myhr Radell; [2021]
    Keywords : RSCM; PPDP; sustainability; textiles; partnerships; investments; value chain; RSCM; PPDP; hållbarhet; textil; partnerskap; investeringar; värdekedja;

    Abstract : Due to the textile industry’s polluting impact on aquatic environments the Sweden Textile Water Initiative (STWI) was established. This Sida funded collaboration between SIWI (Stockholm International Water Institute), Swedish fashion brands and their suppliers received international recognition for their success in achieving tangible environmental results after implementing sustainability measures at the suppliers. READ MORE

  3. 2. Exploring the positioning of tobacco-free snus as a new category in the disruption of the market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Imke Falkenrodt; Linnea Abrahamsson; Alice Pettersson; Charlotte Sternberg; [2021]
    Keywords : Positioning; Disruption; Target group; New Category Management; Tobacco-free snus; Nicotine pouches; Business and Economics;

    Abstract : Purpose: To explore the positioning of tobacco-free snus as a new category in the disruption of the market. Theory: Positioning, Disruption, Blue Ocean Strategy, New Category Creation Methodology: This paper uses a qualitative and exploratory research method. READ MORE

  4. 3. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Magdalena Kaminskaite; Simon Johansson; [2019]
    Keywords : : Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

    Abstract : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. READ MORE

  5. 4. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna-Katharina Aardeck; Corinna Behling; [2016]
    Keywords : International market entry strategies; Ansoff; B2B customer value; marketing standardis ation; mass customisation; branding; culture; Hofstede;

    Abstract : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. READ MORE

  6. 5. Developing and Implementing Dual Branding Strategy in Emerging Markets. A case study of Volvo CE and SDLG in Brazil

    University essay from Göteborgs universitet/Graduate School

    Author : Martina Karlsson; Qiao Hua; [2015-07-10]
    Keywords : emerging market; value segment; M A; multiple branding;

    Abstract : Abstract Megatrends of globalization and urbanization is constantly changing the international business environment, and emerging markets are rapidly industrializing, followed by growing populations with increasing incomes. This in addition to comparatively weaker domestic competition, have created attractive business opportunities for western MNEs to expand business in these markets. READ MORE