Essays about: "brand entertainment"

Showing result 16 - 20 of 35 essays containing the words brand entertainment.

  1. 16. Customer Engagement in Social Commerce : A study about Facebook Brand Pages

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Prachi Laxman; [2017]
    Keywords : social commerce; customer engagement; social media; social support;

    Abstract : Social commerce has raised with increased interactions between businesses and consumers on social media. Social commerce is the new phenomena which is a subset of e-commerce and lets customers engage in marketing activities led by businesses. READ MORE

  3. 17. Customer engagement : A study of consumers interaction with fashion brands on social media

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Isabelle Bylund; Susanne Lindgren; [2017]
    Keywords : Two-way communication; customer engagement; social media; purchase intention; fashion brands;

    Abstract : Social media is widely expanded worldwide with increasing number of users in social networks. Social media allows the consumers to connect directly with companies, which has led to a shift from traditional one-way communication to a two-way communication between both consumer to company and consumer to consumer. READ MORE

  4. 18. If you Snooze you lose: : A qulalitative study of how comapnies can use social media to enhance customer-based brand equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Sundholm Matilda; Joacim Braunander; [2017]
    Keywords : ;

    Abstract : The development of technology and Internet has not only impacted the way we live our daily lives; it has also changed how business is conducted. Traditional marketing strategies have transformed according to the new digital area where social media is used as a marketing channel to a greater extent than ever. READ MORE

  5. 19. The Dynamics of an Employer Brand. How culture can be used as a Managerial Control Mechanism

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Alveros; Niclas Rigrandt; [2015-07-13]
    Keywords : Employer Branding; Organizational Identity; Organizational Loyalty and Commitment; Cultural Dynamics; Normative Control;

    Abstract : Abstract The aim of this article is to provide an understanding of how management can work strategically to improve an employer brand. This study is conducted at a municipally owned company in Sweden, which operates in the entertainment and experience industry. READ MORE

  6. 20. Cultivating the Cultural Brands : Gävle Teater and Gävle Konserthuset in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Sander van der Linde; [2015]
    Keywords : Brand Awareness; Brand Equity; Brand Meaning; WOM; Word-of-Mouth.;

    Abstract : Abstract Purpose – The aim of this study is to gain a deeper understanding on how brand equity for non-profit entertainment-based service firms in the cultural sector can be cultivated. Design/approach/methodology – An existing model to cultivate brand equity in commercial service firms is utilised to assess the applicability on specific non-profit firms. READ MORE