Essays about: "brand entertainment"

Showing result 21 - 25 of 35 essays containing the words brand entertainment.

  1. 21. Product placement in Hollywood blockbusters: brand recognition and attitude towards the practice : A case study on product placement attitudes among international students

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kiril Tiavin; Frederic Köllisch; Vili Nurminen; [2015]
    Keywords : product placement; marketing; brand recognition; attitude; movie;

    Abstract : Background: Advertising channels in today's marketplace are becoming more limited with the development of ad-free sources of entertainment. The phenomenon of product placements is therefore becoming one of the most important sources for advertising in media. READ MORE

  3. 22. Customer engagement behavior on social media brand communities : A quantitative study regarding engagement behavior, perceived benefits, and relationship outcome on different social media platforms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sarah Sjöqvist; [2015]
    Keywords : Customer engagement; relationship benefits; relationship outcome; loyalty; trust; satisfaction; social media; brand communities; Facebook; Instagram; Pinterest;

    Abstract : Social media has provided both companies and customer with new opportunities. Customers are increasingly integrating social media into their daily lives and companies has noticed these new traditional medias and started to take advantage of them through brand communities. READ MORE

  4. 23. Experience with the Second-Generation Online Brands: Online-Only Brand Experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Carmen Sigmund; Julianna Bebre; [2015]
    Keywords : Online-only brand experience; brand experience; online marketing; online branding; Millennial generation; Business and Economics;

    Abstract : Thesis Purpose The purpose of this thesis is to deepen the knowledge in the phenomenon of brand experience by exploring components of online-only brand experience. Methodology A social-constructivist and interpretivist perspective guided the research to adopt a qualitative strategy with exploratory and phenomenological stance. READ MORE

  5. 24. How magazines could remain competitive in the transition from print to digital media

    University essay from KTH/Entreprenörskap och Innovation

    Author : Olof Stange; [2015]
    Keywords : Business model innovation; revenue model; magazine industry; print media; digital media;

    Abstract : During the past decades, the world has seen a fast development in information technology. This has led to significant changes in many different industries including the media industry. The transformation is in progress and is unceasingly changing the game rules for media companies. READ MORE

  6. 25. Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gabriele Di Napoli; Thomas Koponen; [2014]
    Keywords : product brand identity; corporate brand; corporate brand identity; corporate brand building functions; SME growth; strategic brand management; Business and Economics;

    Abstract : Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages. Methodology: This thesis assumes a constructionist ontological stance and interpretivist epistemological position. READ MORE