Essays about: "brand entertainment"

Showing result 11 - 15 of 35 essays containing the words brand entertainment.

  1. 11. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sunisa Hemphoom; Karina Konrádi; [2020]
    Keywords : Native Advertising; Entertainment; Informativeness; Irritation; Credibility; Online Advertising; Attitude; Attitude Towards Advertising; Online Marketing;

    Abstract : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. READ MORE

  3. 12. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Miriam Green; [2019]
    Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

    Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

  4. 13. How does Event Marketing work on Social Media? : A qualitative study exploring Event Marketing in a Social Media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Louise Larsson; Sophie Längvik; Linnéa Kjörling; [2019]
    Keywords : Event marketing; communication; social media; experience; event marketing on social media; marketing events on social media.;

    Abstract : Background: Event marketing is a way for businesses to entertain consumers and promote the brand or product through the use of events. Within event marketing, entertainment, excitement and enterprise are important concepts to include in order to create a successful event. Purpose: The purpose is to explore event marketing in a social media context. READ MORE

  5. 14. The Gentleman, The Rebel and The Villain: A comparative study of the scandal-sensitivity of athlete personalities in sports marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anthony Grivas; Fabian Bratell; [2018]
    Keywords : sports marketing; celebrity-athlete endorsement; social psychology; scandals; consumer response;

    Abstract : Celebrity athletes have been powerful marketing tools throughout the professionalization and commercialization of sports. During the last couple of decades, the amount of sponsorship money allocated to the sports industry has rapidly increased, outplaying other sectors of entertainment. READ MORE

  6. 15. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hanna Erzmoneit; Jonna Gustafsson; Evelina Westroth; [2017]
    Keywords : relationship marketing; customer satisfaction; brand loyalty; social media; sustainable brands; economic benefit; engagement; entertainment; information;

    Abstract : By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued that satisfaction is the main and primary driver to loyalty, researchers argue for different drivers that can enhance customer satisfaction: economic benefit, engagement, entertainment and information. READ MORE