Essays about: "brand new city"

Showing result 6 - 10 of 35 essays containing the words brand new city.

  1. 6. LCA of Low-temperature District Heating Network Components

    University essay from Lunds universitet/Institutionen för energivetenskaper

    Author : Nils Olsson; [2021]
    Keywords : District Heating; LCA; Life Cycle Assessment; Pipes; Environment; Technology and Engineering;

    Abstract : Following the development of new materials and the continuous technical progress made in the construction and energy industries, district heating as a concept finds itself on the brink of a generational shift. One of the pioneering projects leading the way is the creation of Brunnshög, an modern and sustainable district under construction in the north-eastern end of the city of Lund, Sweden. READ MORE

  3. 7. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Amr Ammar; [2021]
    Keywords : Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

    Abstract : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. READ MORE

  4. 8. Effects of in-game advertising on brand awareness in virtual reality game interactions

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Savvas Papadopoulos; [2020]
    Keywords : In-game advertising; Sense of presence; Brand Recognition; Brand Recall; Memory; Virtual reality; ;

    Abstract : Advertisers keep seeking new ways to target a wider audience while game developers are trying to monetize their game. This study investigates how Virtual Reality (VR) interactions influence user's sense of presence and brand awareness; specifically brand recall and brand recognition. READ MORE

  5. 9. The internationalization of sports clubs - A qualitative study of internationalization in the sports industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Kiara Dettmer; [2020]
    Keywords : Sports Teams Internationalization; Internationalization; Influential Factors; Sport; Brand Management; Relationship Management; Internationalization Models;

    Abstract : Globalization has opened up new markets. Companies have now endless opportunities to expand their business reachwith sportsclubs being no exception. Internationalization in sports has its beginnings with foreign players joining a team and changed in 1995 with the Bosman ruling. READ MORE

  6. 10. Plats för pollinatörer : bidrar pocket parks till stadens biologiska mångfald?

    University essay from SLU/Dept. of People and Society

    Author : Ingrid Björkman; [2020]
    Keywords : pocket parks; fickparker; biologisk mångfald; pollinatörer; stadsmiljöer; biodiversity; pollinator; urban spaces;

    Abstract : Det här arbetet har gjorts med avsikten att ta reda på hur städer arbetar med pocket parks för att länka samman grönområden samt för att främja stadslevande pollinatörer. Ett av målen med arbetet är att ta reda på huruvida pocket parks kan bidra till en ökad biologisk mångfald i staden och således främja stadens pollinatörer. READ MORE