Essays about: "brand new city"

Showing result 21 - 25 of 35 essays containing the words brand new city.

  1. 21. City rebranding through co-creation with the residents - the case of Amsterdam

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Frederique Krop; Effrosyni Tigka; [2016]
    Keywords : Amsterdam; City Rebranding; Stakeholders; Residents; Amsterdam Marketing; Co-Creation; Place Satisfaction; Business and Economics;

    Abstract : Purpose: There has been a lot of research about city rebranding, however in the realm of tourists and businesses as stakeholders. The aim of this study is to investigate the involvement of residents in the city brand as part of rebranding. READ MORE

  3. 22. The death of the city centers : A qualitative study of the use to brand city centers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Johan Lind; Hannes Danielsson; Nelli Avagjan; [2015]
    Keywords : City center branding; place branding;

    Abstract : Place branding originates from the original term branding and attempts to brand a place instead of a product. Current place branding theories are blurry and many theories have occurred, which has caused confusion among the research community. READ MORE

  4. 23. VOLVO MOBILITY & IMMOBILITY : CONCEPT DESIGN FOR SHANGHAI CITY 2050

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Yuhan Zhang; [2015]
    Keywords : transportation; infrastructure; sculpture; vehicle; mobility solution; car;

    Abstract : The city landscape of China is undoubtedly experiencing rapid transformation. With the fast rate of urbanization it seems plausible that people will live in a vertical city served by new kinds of transportation infrastructure around the year 2050. This project studied the values of the upper middle class of migrants living in a future Shanghai. READ MORE

  5. 24. Pop-up Stores: The Attraction of Ephemeral Experiences - A phenomenological study on consumers' experiences in pop-up stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Olofsson; Annie Holmgren; [2015]
    Keywords : pop-up stores; consumer experiences; ephemeral; experiential marketing; consumption culture; temporary stores; phenomenological study; exclusive experiences; unique experiences; Business and Economics;

    Abstract : The purpose of this paper is to contribute with a new understanding of pop-up stores through a phenomenological perspective by examining how consumers experience pop-up stores. The study also aims to look at a micro and macro perspective to better understand how this phenomenon links to and is shaped by macro level trends of the contemporary consumer culture. READ MORE

  6. 25. Var unik! : en litteraturstudie kring stadsprofilering som verktyg vid stadsplanering

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Elsa Karlberg; Ylva Hartman Magnusson; [2014]
    Keywords : kommodifiering; entreprenöriellt styre; gentrifiering; Malmö stad; Citytunneln; stadsprofilering; den kreativa klassen;

    Abstract : Denna uppsats behandlar hur städer styrs och marknadsförs idag och vilka konsekvenser detta får för stadens invånare. Ambitionen är att synliggöra maktdiskurser bakom stadsplanering, i ett globalt och lokalt sammanhang. En ökad förståelse för stadsutvecklingsprocesser kan bidra till en demokratisering av desamma. READ MORE